Building and scaling capabilities
Design has fought long and hard to finally get a “seat at the table”. Being on par with other C suite executives, Design now has an instrumental role and influence in driving the (triple) bottom line, benefiting not just the profitability of a company, but also the social and environmental implications attached to such endeavors. Renowned Chief Design officers can be found at companies like Johnson & Johnson, 3M, Logitech, and PepsiCo, to name a few, sitting next to executive counterparts, such as Chief Technology Officer (CTO), Chief Innovation Officer (CINO), Chief Marketing Officer (CMO) and as of lately, the newcomer to the suite of executives, the (CGO) Chief Growth Officer. These executive counterparts are essential leaders next to the CEO & CFO. Although design seems to have earned it’s merits to have a seat at the table, this is not the case in many market leading companies.
Here’s is why I believe every company should ideally have a Chief Design Officer, in addition to or perhaps in lieu of additional complementary/competitive C-suite seats.
Check out the full article: 3 reasons why every company needs a Chief Design Officer.