News|Academy|15 Jun 2021|Denisse Bronsoiler

‘Female Design Leaders’ lecture for Academy Alumni

More than 60 alumni participated in our third global PARK Academy Alumni Event (formerly known as Grow) with the topic of Female Design Leaders and learned about the 10 Design Leadership Success Principles.

The session started with three speakers who shared their inspirational experiences as female leaders in the design world.

Pictures of design leaders

Pernilla Johansson, Former Chief Design Officer of Electrolux Group, gave incredible insights about female and male traits that support leadership, talked about different kind of leadership styles, and shared her trajectory as a female design leader and board member.

Two Grow female alumni Lena Tønseth, Lead Visual Designer at Sopra Steria, and Sondra Wiener, Director of Industrial Design at YETI, spoke about their learnings from the PARK Academy Design Leadership program and the incredible impact they have made to their organizations as design leaders.

Frans Joziasse, PARK Founder and Academy Tutor, presented the 10 Design Leadership Success Principles: ‘What design leaders do to get to the top’, and exemplified each principle with a female design leader.

Finally, alumni worked in teams on the ‘Design Leadership 10 Success Principles’ Grow tool, discussing their perspectives on the principles. Alumni had the opportunity to connect and network with other participants.

Workshop Female Design Leaders

We’ll send out a survey to all participants to experience their feedback on the event in order to make the next event, even more exciting, relevant, and fun!

Your participation was much appreciated and watch the 2022 space!

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