News|Academy|14 May 2024

Short Course – Managing Service Design with Brian Gillespie

Join us for a PARK Academy Information Session on Wednesday, May 22nd, 15:00 – 15.30 GMT

Brian Gillespie, PARK Academy tutor, shares the structure, content, and learning outcomes of the PARK Academy ‘Managing Service Design’ Short Course, to be delivered online on Monday, June 10th. As a practicing service designer and with an MBA in Design Management, Brian explores the intersection of service design and design management and the factors that service design managers must consider as they look to develop and launch service innovations.

Course Overview

The principles and practice of service design continue to evolve at pace. Competitive markets and emerging technologies driving service business innovation provide for business and design teams significant opportunities and challenges. What are the trends driving change? How do service designers and business teams best partner for success? What capabilities must our design teams have in order to provide valuable support? What are the attributes and skills are required for service design leadership? What frameworks and toolsets might help us to tackle the challenges on multiple fronts?

Course Structure
  • 3.5 hour masterclass
  • Individual coaching session for each attendee
  • Practical assignment leveraging a PARK proprietary tool to explore a personal work context service innovation challenge
  • 3.5 hour assignment presentations and discussions.
Who is this for?
  • Sr Designers, Lead Designers, Design Managers and Design Directors who manage and/or lead design.
  • Non design professionals who also need to manage and/or lead design.
  • Managers or leaders who wish to learn how manage design.
  • Maximum 15 people.
About Brian

Brian Gillespie has applied his extensive experience in the strategic design and management of digital products and services with business and design teams from a diverse range of global organisations, including Audi, Philips, Vanguard, Adidas, Fidelity and JP Morgan Chase. Brian holds an MBA in Design Management and serves on the leadership team of the Service Design Network, the leading non-profit institution for expertise in service design.

Brian will host an information session for the course on May 22nd, at 15.00 GMT

Register for Managing Service Design Short Course

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