Raymond 21 Design for Humanity
It’s time for Design to evolve. Design has to scale-up its impact through collective ownership of problems, and co-creation of solutions across disciplines, organizations and industries.
Incremental, claim-driven eco-improvements of products and services are no longer enough. Design must assume its natural leadership position in developing the business models and systems that address complex political, economical, environmental and societal challenges.
This means that Design Leaders need to change their priorities. They must move their focus beyond short-term business value creation, and they must lead the embedding of a new humanity centered mindset and approach that delivers a net-positive impact on the world in which we live.
To support this journey, and as an output from our Hamburg gathering, we have created a simple but impactful model that can help Design Leaders and Design Teams to assess, plan and communicate their role in driving a more humanity-centered approach to business.