Consulting
Building and scaling capabilities
Not every coach will be the right coach for you. We take the time to match you to a coach with the right experience specific to your individual or team challenges, skills and goals.
Once a week? Once a month? Once a quarter? Our coaching packages are tailored, by number and session length, around your personal or team needs.
The skills required to lead design are unique. Our coaching model has been custom built for leaders of design, bringing design, business and emotional intelligence together.
Coaching is about connecting with people. So, we’ll always have empathy and understanding for your individual or team situation, whilst still challenging you at the right moments
The more focused the better. We'll agree desired outcomes early on, then drive progress in a structured way with an ongoing action plan and progress tracking.
Coaching for individuals in areas from personal effectiveness to power and impact, to managing relationships and teams to career planning.

Coaching for design teams in areas such as purpose-setting, on-boarding, performance, succession planning, effective delegation and collaboration.
Our coaching model focuses on strengthening your and your team's emotional intelligence –including self-awareness, self-regulation, motivation, empathy and social skills. By connecting these skills with business and creative intelligence, design leaders can increase their credibility and impact on their business’ ever-changing needs.
Emotional Intelligence (EQ): The capacity to be aware of, control and express one’s emotions, and to handle interpersonal relationships judiciously and empathetically.
Business Intelligence (BQ): The capacity and knowledge to lead change and performance improvements across all facets of your organization, from operations to outcomes.
Creative Intelligence (CQ): The capacity to be intellectually flexible and innovative. An ability and mindset to solve problems by imagining new and unique solutions.
In our experience, people learn best and organisations change most readily when they focus on, study and engage in dialogue. We look forward to talking to you.





Andy is a Senior Consultant and Director at PARK. Originally trained as a product designer, he spent 17 years client-side at Unilever, working in Design Management and Leadership roles in both the UK and USA.
After many years as a client of PARK, in 2018 he jumped the fence and in 2023 became a co-owner alongside James Hall. Andy underpins everything he does with a belief – that human progress means keeping things simple.




As a co-founder of PARK and leader of the organisation over the last 25 years, Frans is proud of the strong vision he has instilled and the inspiring team he has built.
With a firm belief in the power of design, he relishes watching his clients reach their full potential and seeing what impact strong leadership can have both on business and the planet.




James joined PARK in 2013 following an extensive career in product design at both LEGO and Hasbro. Here he honed his skills in design leadership – directing, managing and launching multiple consumer products worldwide.
Today, James not only teaches the Academy programs, but is also a senior consultant and Company Director at PARK. From embracing new design leadership techniques to helping people discover new ways to think, James’ raison d’être is to help his clients reach their goals.




Steffi is a coach with a background spanning product design, brand and design strategy, and purpose-led transformation. Her experience working with organisations, teams and leaders ultimately led her into coaching, where she combines a deep understanding of the design world with qualifications in systemic and existential coaching and a Master’s in Positive Psychology.
Steffi meets people where they are and helps them explore who they could become. Her approach is grounded in the belief that we are not a fixed state to be optimised, but a process to be lived. She helps leaders build a stronger connection with themselves, shaping how they lead, collaborate and show up for the people around them.
Answer the simple questions below to organise a free introductory chat with a coach that fits your profile.