Building and scaling capabilities
There is a natural synergy between service design and design management, sharing three principles fundamental to their success: human-centredness, co-creation, and a holistic perspective. Some of the topics covered in this module include:
Show an understanding of servitisation and the various types of product-service systems.
Recognise the business context in which services either flourish or fail.
Gain familiarity with the principles and practices of service design that can drive success.
Gain an understanding of design management and the skills needed to successfully partner service design with the business.
Explore a framework to align service design maturity with service business maturity.
PARK training materials can be found in the Livebook, our e-learning application.