As the principles and practices of service design evolve, the technologies that drive innovation are creating a challenge for service designers and managers as they strive to generate customer value through product-service ecosystems.
There is a natural synergy between service design and design management, sharing three principles fundamental to their success: human-centredness, co-creation, and a holistic perspective. Some of the topics covered in this module include:
- How can the synergy between Service Design and Design Management be exploited to establish service design leadership in organisations, markets, and service design teams?
- How can service design teams better understand the business context and help drive service innovation?
- What do design managers consider when introducing service design capabilities that help an organisation move from a product-centric to service-centric mindset and approach?
- What are the competences and practices that design managers need to develop in order to succeed in the Service Design domain?