Design Value



Justify your design investments through a holistic business lens.

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Design brings value to people through great products, experiences and services, and with that economical value to organisations , society and the planet.

To deliver this value, continuous investments in design is needed. The justification of these investments through efficient and effective implementation is a critical aspect of the Design Managers role. Some of the topics covered in this module include:

  • How can you link the value of design with organisation objectives and goals?
  • What types of value can design deliver?
  • How can you predict the business value of your next design initiative?
  • What are the different dimensions of measurable performance metrics?

Learning Goals

In this module you will pursue the following learning goals. You will be able to:
  • Show understanding of the vocabulary around managing design value.

  • Demonstrate how to justify investment in design.

  • Know how to differentiate between basic economical performance terms.

  • Experience how to estimate financial design value, benefits and costs.

  • Advocate the overall value of design in your organisation while proving the value of design at a project level.



Design Value utilises our proprietary 'Design Value Canvas' tool.

PARK training materials can be found in the Livebook, our e-learning application.

Image of the Design Value Canvas Tool and screenshot from the e-learning application

Building design value forecasts, with measurable benefits and costs and positive ROI is a key responsibility of every Design Manager.”

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