Consulting
Building and scaling capabilities
Design Value
01
Overview
Justify your design investments through a holistic business lens.
Design brings value to people through great products, experiences and services, and with that economical value to organisations , society and the planet.
To deliver this value, continuous investments in design is needed. The justification of these investments through efficient and effective implementation is a critical aspect of the Design Managers role. Some of the topics covered in this module include:
- How can you link the value of design with organisation objectives and goals?
- What types of value can design deliver?
- How can you predict the business value of your next design initiative?
- What are the different dimensions of measurable performance metrics?
02
Learning Goals
In this module you will pursue the following learning goals. You will be able to:
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Show understanding of the vocabulary around managing design value.
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Demonstrate how to justify investment in design.
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Know how to differentiate between basic economical performance terms.
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Experience how to estimate financial design value, benefits and costs.
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Advocate the overall value of design in your organisation while proving the value of design at a project level.
03
Resources
Design Value utilises our proprietary 'Design Value Canvas' tool.
PARK training materials can be found in the Livebook, our e-learning application.
