Storytelling is a communication strategy that aims to engage and bring your audience into an ‘imaginative situation’ that delivers information and solutions through stories and facts.
Specific to design, communicating and ‘selling’ design management topics requires a balance between content, creative storytelling and managerial structure. Some of the topics covered in this module include:
- Why people love stories and why is storytelling an essential design competency that can help to influence the hearts and minds of stakeholders?
- How to communicate, present and discuss design management and design leadership topics and what are the critical success factors that will make your communication stick?
- What are the storytelling tools and exercises that can help you to prepare and deliver your stories to maximise audience impact?