Building and scaling capabilities
Specific to design, communicating and ‘selling’ design management topics requires a balance between content, creative storytelling and managerial structure. Some of the topics covered in this module include:
Show an understanding of the difference between communicating design and communicating design management & design leadership.
Recognise the stakes and needs of a target audience and how you should therefore tailor your approach.
Show clarity in how you structure your communication and influencing approach.
Reflect on the effects and control mechanisms associated with your emotions, your voice, and your body language.
Learn to listen and show an understanding of how to handle feedback and questions from your audience.
Set objectives for the desired outcome, whilst managing the expectations of your audience.
PARK training materials can be found in the Livebook, our e-learning application.