Revealing unmet consumer needs has become more important than ever, and design research plays a critical role, either as part of an existing market or consumer research team, or as an integral deliverable of the designorganisation.
Although delivery of design research is an expertise in itself, the actual management of it should not be neglected. Well managed design research ensures that the solutions delivered by the design function drive impactful results for your organisation. Some of the topics covered in this module include:
- How should you set-up and manage Design Research activities?
- How can you ensure that the outcome of the design research is integrated within your design process?