Building and scaling capabilities
Although delivery of design research is an expertise in itself, the actual management of it should not be neglected. Well managed design research ensures that the solutions delivered by the design function drive impactful results for your organisation. Some of the topics covered in this module include:
Show an understanding of the differences and similarities between design research and market research.
Understand when design research is needed to drive innovation for your organisation.
Show an understanding in applying the different types and methods of design research.
Understand the flow and logic of design research
PARK training materials can be found in the Livebook, our e-learning application.