Design Quality



Set and manage quality objectives for more objective design decisions.

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Discussing design quality is not easy: when is design good design and when is design good enough? A design manager sets design objectives, and manages creation and execution in such a way that the set objectives are met, not more nor less - the challenge is to not over or under deliver as this can harm performance of your organisation. Some of the topics covered in this module include:
  • What are the different dimensions of design quality and how should they be managed?
  • How to set objectives for design quality?
  • How to discuss and explain design quality in an objective way, with an appropriate distance from content?
  • How to manage design creation and execution in such a way that the set objectives are met?

Learning Goals

In this module we will achieve the following learning goals. You will be able to:
  • Show understanding of the basic design quality model.

  • Know the relationship between organisation objectives, design objectives and design choices.

  • Be able to clearly and objectively discuss design quality.

  • Know how to prevent over- or under-delivery of design.

  • Argue for a clear and actionable design quality strategy.

  • Move from monitoring the design quality in the design process to setting the objectives and goals of design quality for your organisation.



Design Management utilises our proprietary 'Design Quality Analysis' tool.

PARK training materials can be found in the Livebook, our e-learning application.

Image of the Design Quality Analysis tool and screenshot from the e-learning application

Objectively managing design quality is simply too important to ignore.”

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