Building and scaling capabilities
Born out of a brand strategy, a design manager applies, maintains and refreshes design languages. When doing so, they build brand equity for the business but also efficiencies in development time and costs. Some of the topics covered in this module include:
Show understanding of the basic design language model.
Relate design language to brand positioning, brand identity and business.
Clarify the different levels of design language, from abstract to concrete.
Align internal and external design partners working on different brand touchpoints.
Audit the status quo of the design language and present this in a logical flow, ending with recommendations on how to make the design language future proof.