Design is a growing function in many organisations expanding both internally, but also through its extended external network. Both the internal and external resources must be integrated into the organisation in the right way to maximise their contribution to the business success.
Understanding the role, position and stakeholders of design in the organisation is crucial to a design manager. Only then can he or she effectively manage and lead design within an organisation. Some of the topics covered in this module include:
- How can you improve and optimise the position of design within an organisation?
- How do the level of maturity and the scope/level of integration influence the position of design inside an organisation?
- How can you identify, understand, prioritise, interact with and influence the stakeholders of design?
- What are the six ways to improve the design function’s credibility?