Design Briefing



Connect design, business and people with impactful briefing.

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As a design manager you need to know how to develop and communicate a design brief. Then you have to manage or lead your designers to deliver on the design brief. This module explains why and how to do that. Some of the topics covered in this module include:
  • Why you need to define design objectives and goals first before you write your detailed design brief.
  • How to develop and communicate a design brief for a particular project.
  • How to make sure designers deliver according to your design brief.
  • How the design brief helps to guide discussions around design quality and drive efficient progress of the design process.

Learning Goals

In this module you will pursue the following learning goals. You will be able to:
  • Show understanding of the vocabulary around managing design briefs.

  • Explore how design briefs are related to organisational objectives and goals.

  • Clarify the content part (why, what & for whom?) alongside the project part (when, who & how much?)

  • Define and present a logical flow with solid argumentation – through the Design Value Canvas -, ending with a clear request of resources and projected outcomes.

  • Demonstrate to be ‘leading’: it is all about convincing your target audience to agree with your design brief and the start of your initiative.



Design Briefing utilises our proprietary 'Design Briefing Make Your Mark' tool.

PARK training materials can be found in the Livebook, our e-learning application.

Image of the Design Briefing Make your Mark tool and screenshot from the e-learning application

Design briefing is a carefully managed process that continues throughout the end-to-end journey of a design project.”

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