Building and scaling capabilities
Show understanding of the vocabulary around managing design briefs.
Explore how design briefs are related to organisational objectives and goals.
Clarify the content part (why, what & for whom?) alongside the project part (when, who & how much?)
Define and present a logical flow with solid argumentation – through the Design Value Canvas -, ending with a clear request of resources and projected outcomes.
Demonstrate to be ‘leading’: it is all about convincing your target audience to agree with your design brief and the start of your initiative.
PARK training materials can be found in the Livebook, our e-learning application.