Accelerate your career, maximise your potential, increase your impact. With a range of in-company and cross-company programmes, expert tutors and a dedicated learning platform.
Why PARK Academy (Formerly known as 'Grow')
Led by leaders
We are a team of consultants and design leaders with specific passions and extensive experience in leading design in the real world.
We mix formal teaching with self-guidance and coaching. Face to face and online. Delivering impactful learning that’s personalised and engaging.
We make the learning real by integrating your live work challenges into the learning journey, from theory to right through to application.
Learn from experience
We find that the successes and failures of others can be the best source of learning. Our programmes are brought to life with real-world case studies and both tutor and student experiences.
We deliver programmes on behalf of Design Councils across the world - including VDID (Germany), IDSA (USA), KCDM (Slovenia), DOGA (Norway), Design Skillnet (Ireland), and EDC (Estonia).
We believe less is more. We limit our class sizes for more personalised learning and greater interactivity, ensuring that every student’s individual needs can be met.
We’ve created a range of programmes that all follow a blended learning approach thanks to Livebook, our digital platform. A home for content, capture and reference.
Formats of delivery
Cross-company programmes for participants from a broad spectrum of backgrounds and businesses, you’ll learn not only from PARK tutors, but from each other.
In-company programmes for participants from within the same organisation, PARK Academy can tailor the content around specific goals and a shared ambition.
What our Alumni are saying
"One of our key success factors has been the fact that so far 75% of our most senior Design & Engineering staff followed the PARK Academy programme which enabled us to do more complex and strategic projects with our clients."
CEO, Indeed Innovation
" PARK Design Leadership Programme is one of a kind, placing design on a strategic leadership level and teaches how to talk about design to the C-suite, in a business perspective. And the programme is designed so you can do it while working full time."
Program Manager Inclusive Design, DOGA
"PARK Academy was a fantastic investment in my career. It was the right choice. Learned a lot and met very talented people in other industries with the same challenges and different approaches!"
Head of UX Design, Capital One
"I would definitely recommend this program to anyone in design or even who's in an adjacent field, like innovation to learn how to really get results as it gives us a shared understanding of what it means to be a high-quality design leader."
When you graduate from a PARK programme you become part of a growing, global alumni network of 2000+ students where the learning journey continues.
Events and workshops to expand your network and continue learning.
Lectures from industry thought leaders and provocateurs.
Continued access to Livebook, our digital learning platform.
Access to emerging tools and methods to help in your day-to-day role.
Be the first to hear about new modules from the PARK Academy.
Continue learning available through coaching and mentoring from our tutors.
What our Alumni are saying
"I highly recommend the programme. I am passing on everything I have learned, upskilling the team, and looking at who we next send on the programme."
Design Operations Director, PA Consulting
"The programme provided us with mentorship, a toolkit, and time to focus on how to position design as a strategic capability within our business. It helped individuals to consider the business value of design."
Group Innovation & Design Director, Accenture Song (formerly Fjord)
"The programme helped to broaden my mindset and begin the transition from design practitioner to design leader. It has helped me to alter my behaviour and see a path forward in my future career ambition."
Design Project Leader, Unilever
"Developing talent is central to any successful business. The Park Academy program accelerates your leadership journey. It's like an MBA for designers!"
Director of Design, Stryker Instruments
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James joined PARK in 2013 following an extensive career in product design at both LEGO and Hasbro. Here he honed his skills in design leadership – directing, managing and launching multiple consumer products worldwide.
Today, James not only teaches the Academy programs, but is also a senior consultant and Company Director at PARK. From embracing new design leadership techniques to helping people discover new ways to think, James’ raison d’être is to help his clients reach their goals.
Jay is a well-versed design and innovation leadership consultant. With 25 years’ experience in business, brand and design, he’s been coaching PARK clients since 2010 – transforming their businesses, maximising value across the triple bottom line and using collaboration, co-creation and communication to set them up for long term success.
Partner & Director of Strategic Partnerships, Senior Consultant & Tutor USA
At PARK Stephan leads projects that transform our clients’ businesses with innovation and design excellence. He also tutors the Design Leadership Academy.
Outside of PARK, Stephan serves on the board of directors of the Industrial Designers Society of America and leads their Special Interest section, ensuring a sustainable future. He also regularly writes articles for Innovation magazine, mentors start-ups and guides the NY Design Week Festival as part of the NYCxDesign Advisory Committee.
With his extensive experience in strategic design and managing human-centred, digital products and services, Brian’s end-goal is always about the benefits of great design.
He’s collaborated with teams from a diverse range of global organisations, including Audi, Philips, Vanguard, Adidas, Fidelity and JP Morgan Chase. He’s also a coach on our PARK Academy program. Brian holds an MBA in Design Management and serves on the leadership team of the Service Design Network.
Tim brings his broad experience from former corporate and agency roles, as a design manager and leader, to our team. He’s worked with global organisations such as Motorola, Whirlpool, Newell, McDonalds and Wilson Sporting Goods.
Tim’s passion is for human-centred, sustainable design approaches. Outside of PARK, you’ll find him leading a volunteer, non-profit nature reserve near his home in Holland, Lake Michigan.
Denisse joined PARK in 2018. Specialising in managing digital projects, Denisse has been responsible for Livebook – our very own e-learning platform.
With a background not only in Design Management and Interactive Design, but also finance, Denisse has a creative mind as well as a business one. Consulting clients in strategy and branding, her experience also makes her perfectly suited to our Design Leadership education programs.
Johannes joined PARK in 2021. His background as a product designer and start-up founder means he faces every challenge with a creative, emphatic and solution-oriented mindset.
Johannes has a strong passion for project management, innovation strategies and design thinking, as well as sustainable business practices, with which he seeks to advance global businesses, as well as humanity as a whole.