James joined PARK in 2013 following an extensive career in product design at both LEGO and Hasbro. Here he honed his skills in design leadership – directing, managing and launching multiple consumer products worldwide.

Today, James not only teaches the Academy programs, but is also a senior consultant and Company Director at PARK. From embracing new design leadership techniques to helping people discover new ways to think, James’ raison d’être is to help his clients reach their goals.

As a co-founder of PARK and leader of the organisation over the last 25 years, Frans is proud of the strong vision he has instilled and the inspiring team he has built.

With a firm belief in the power of design, he relishes watching his clients reach their full potential and seeing what impact strong leadership can have both on business and the planet.

Jay is a well-versed design and innovation leadership consultant. With 25 years’ experience in business, brand and design, he’s been coaching PARK clients since 2010 – transforming their businesses, maximising value across the triple bottom line and using collaboration, co-creation and communication to set them up for long term success.

At PARK Stephan leads projects that transform our clients’ businesses with innovation and design excellence. He also tutors the Design Leadership Academy.

Outside of PARK, Stephan serves on the board of directors of the Industrial Designers Society of America and leads their Special Interest section, ensuring a sustainable future. He also regularly writes articles for Innovation magazine, mentors start-ups and guides the NY Design Week Festival as part of the NYCxDesign Advisory Committee.

With over 20 years’ experience working with design executives and teams, Aileen has gleaned a deep understanding of using design as a strategic business resource.

As well as an MBA in design management, she’s also an accredited coach and facilitator, and an advisory council member of the Design Management Institute.

With his extensive experience in strategic design and managing human-centred, digital products and services, Brian’s end-goal is always about the benefits of great design.

He’s collaborated with teams from a diverse range of global organisations, including Audi, Philips, Vanguard, Adidas, Fidelity and JP Morgan Chase. He’s also a coach on our PARK Academy program. Brian holds an MBA in Design Management and serves on the leadership team of the Service Design Network.

Frank sees himself as a change facilitator, helping people to make their lives, their businesses, and their communities better each day.

He draws upon his skills as a creative visualiser, kaizen expert and his intuition to coach teams and unlock their potential for better balance and efficacy.

Tim brings his broad experience from former corporate and agency roles, as a design manager and leader, to our team. He’s worked with global organisations such as Motorola, Whirlpool, Newell, McDonalds and Wilson Sporting Goods.

Tim’s passion is for human-centred, sustainable design approaches. Outside of PARK, you’ll find him leading a volunteer, non-profit nature reserve near his home in Holland, Lake Michigan.

Denisse joined PARK in 2018. Specialising in managing digital projects, Denisse has been responsible for Livebook – our very own e-learning platform.

With a background not only in Design Management and Interactive Design, but also finance, Denisse has a creative mind as well as a business one. Consulting clients in strategy and branding, her experience also makes her perfectly suited to our Design Leadership education programs.

Johannes joined PARK in 2021. His background as a product designer and start-up founder means he faces every challenge with a creative, emphatic and solution-oriented mindset.

Johannes has a strong passion for project management, innovation strategies and design thinking, as well as sustainable business practices, with which he seeks to advance global businesses, as well as humanity as a whole.